The Business Course for Sales and Marketing
This course is aimed at intermediate students of English with special interest in the language of business.
If you are in business, the course will greatly improve your ability to communicate in English in a wide range of business situation. If you are a student of business, the course will develop the communication skills you need to succedd in business and enlarge your knowledge of the business wold. Everybody studing this course will become more fluent and confident in using the language of business and should increase their career prospects.
|Unit||Business topic||Language areas|
|1. Responsibilities||Talking about responsibilities at work||Simple Present tense, adverbs of frequency; job titles|
|2. Visitors||Welcoming visitors
|Greeting and introductions; expressions of politeness. Small talk: keeping the conversation going|
|3. The business trip||Arranging a trip||Talking about future: Present Continuos tense, going to; will
Case study:The team-building seminar: Make arrangements for participants
|4. Advertising||Discuss good and bad advertising practices||Comparative forms|
|5. Organizing information||Company image||Simple Past and Past Perfect tenses.
Writing : Report
|6.The negotiation||Sales negotiation
“Know what you want”
“Getting what you can”
“Not getting what you don’t want”
|First and Second conditionals
Case study: An interview with an expert on negotiating
|7. The meeting||The agenda||Discussion techniques
Case study: An interview with an expert on presentations
|8.Discussing figures||Budgets and income statements||Discussing figures
Reading a letter of credit
|9. The presentation||Time management||Giving presentations
|10. Looking back, looking forward||Discuss ideas about globalization||Review of tenses