The Business Course for Sales and Marketing

This course is aimed at intermediate students of English with special interest in the language of business.

If you are in business, the course will greatly improve your ability to communicate in English in a wide range of business situation. If you are a student of business, the course will develop the communication skills you need to succedd in business and enlarge your knowledge of the business wold. Everybody studing this course will become more fluent and confident in using the language of business and should increase their career prospects.

Unit	Business topic	Language areas
1. Responsibilities	Talking about responsibilities at work	Simple Present tense, adverbs of frequency; job titles
2. Visitors	Welcoming visitors Cross-cultural understanding	Greeting and introductions; expressions of politeness. Small talk: keeping the conversation going
3. The business trip	Arranging a trip	Talking about future: Present Continuos tense, going to; will Case study:The team-building seminar: Make arrangements for participants Writing: E-mail
4. Advertising	Discuss good and bad advertising practices	Comparative forms
5. Organizing information	Company image	Simple Past and Past Perfect tenses. Writing : Report
6.The negotiation	Sales negotiation “Know what you want” “Getting what you can” “Not getting what you don’t want”	First and Second conditionals Case study: An interview with an expert on negotiating
7. The meeting	The agenda	Discussion techniques Case study: An interview with an expert on presentations
8.Discussing figures	Budgets and income statements	Discussing figures Reading a letter of credit
9. The presentation	Time management	Giving presentations
10. Looking back, looking forward	Discuss ideas about globalization	Review of tenses